
Real Responsibility: We’re rooted in trust and
transparency
Real Responsibility: We’re rooted in trust and transparency
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Safe Science Standards
Safe Science Standards
All products meet our Safe Science Standards: Dermatologist tested, cruelty free and formulated without sulfates, parabens, MI/MCI, formaldehydes, phthalates, talc, petrolatum and mineral oil.
Ingredients with Integrity
Ingredients with Integrity
Our core ingredients are biomimetic, meaning they mimic the body’s natural production to safely and effectively support hair and skin renewal without compromise.
100% Performance Guarantee
100% Performance Guarantee
Every product is backed by a 100% Performance Guarantee.
Clinically Proven to Enhance the Look of Lashes
* Based on the results of a 12-week independent clinical study.
Your Lash Journey Starts Here
Great results require consistency. With twice daily application of our eyelash serum, here’s what you can anticipate.
Real People. Real Results
The contrast between the 0 week use and the results after 12 weeks is striking.
The contrast between the 0 week use and the results after 12 weeks is striking.
BROW Serum Reviews
Frequently Asked Questions
Got a question about LASH serum? The answer may be right here
How do I use LASH?
How do I use LASH?
How to Use the LASH Follicle Fortifying Serum
Start with clean, dry eyelids.
Using the applicator, apply a thin line of serum along the base of the upper lash line, from the inner to the outer corner.
Apply twice daily – morning and evening – after skincare and before makeup.We do not recommend applying to the lower lash line, as this may increase the risk of irritation near the eye.
Application Tips
If you have sensitive eyes, begin with once-daily use (AM) to allow your skin to adjust.Some users prefer to keep eyes closed for a few seconds after applying. Fanning the area can help the serum dry quickly.
The serum can be used under makeup with minimal wait time.
Avoid using the serum over mascara, as this can contaminate the applicator.
Consistency Matters
For best results, use consistently as part of your daily routine.
Store in a cool, dry place, away from direct sunlight and heat.
Do not freeze.
Avoid direct contact with eyes. If contact occurs, rinse thoroughly with cool water.
Can I wear LASH serum under makeup?
Can I wear LASH serum under makeup?
Yes. All products are designed for easy, everyday use and can be applied under makeup with little to no wait time. For best results, apply twice daily to clean, dry skin and/or eyes as directed.
What if I miss a few days?
What if I miss a few days?
Consistency is the key to lasting results, but don’t stress out if you skip an application. If you do miss a few days, just start back up and use daily as directed. We don’t recommend trying to “catch up” with a loading dose or duplicate applications for our LASH, BROW, or HAIR products. Our skin care products can be used as much as desired—multiple times daily.
What if I have lash extensions, lifts, tints, eyeliner tattoos, or microblading?
What if I have lash extensions, lifts, tints, eyeliner tattoos, or microblading?
The LASH serum is highly recommended for individuals with eyelash extensions and lash lifts. Lash extensions and lifts can wreak havoc on your natural lashes. We’ve found that daily application of our LASH Follicle Fortifying Serum helps maintain the integrity of your natural eyelashes. There is no evidence that our serum will fade tinted lashes or tattoos.
How much serum is in each LASH & BROW container?
How much serum is in each LASH & BROW container?
Each LASH and BROW serum tube contains 3 mL of concentrated formula, designed for twice-daily use over approximately 4–6 weeks.
Why switch to a container that does not allow the product to be seen?
Why switch to a container that does not allow the product to be seen?
Beacuse exposure to light, heat, and air can degrade the quality and effectiveness of cosmetic serums over time. That’s why our HAIR and SKIN collections are packaged in opaque containers with airless pumps—to help preserve formula stability, freshness, and performance.


